MSD Animal Health is a worldwide company dedicated to improving the health, wellbeing and performance of animals. Vaccinating pigs is traditionally done using a needle and syringe. The challenge was to create a change of habit. The concept ‘The IDAL Way’ was created to showcase the new needle-free IDAL 3G vaccination device together with the broadest range of intradermal vaccines. This was at the centerpiece of all communication along with bubbles that represented the delicate nature of pigs.