We create impact with 360°
B2B influencer marketing.
Start creating real
What is influencer marketing?
People believe in people more than in logotypes.
We like to find experts and experienced individuals to
learn from, trust, and create relationships with.The brand and the influencer create a strong experience
for the brand and the business.
74%
74% of B2B marketers believe influencer marketing is the next step. Social media is one of the most important actors in the B2B customer journey. 6/10 trust a brand more if the company’s CEO actively participates in social media.
Why in B2B
In influencer marketing, a brand always borrows the influencer’s followers, relationships, knowledge, and credibility.
Whereas B2C demands trendsetters and tastemakers more often, B2B requires credible expertise rooted in proven experience that contributes to professional opinion.
Our approach
This is why A plus M has an approach where we see influencer marketing from a 360° view and will work with three different influencer groups:
- External experts and creators tell the story in their own way and style, collaborate with the brand, and create awareness and interest.
- Thought leaders, your brand’s experts, and managers, including C‑level, create a close of human perception of the brand.
- All employees can be ambassadors on social media and contribute to the brand’s storytelling using pre-produced assets.
Our model
In collaboration, we set a dynamic and effective strategy for influencer marketing, employee ambassadorship, and thought leadership. We do this through knowledge, support, and reporting.
30 minute introduction session
Whether you’re a seasoned marketer or new to the field, this compact session is crafted to provide you with the essential insights and tools you need to begin your B2B Influencer Marketing journey.
Contains:
- Introduction to B2B Influencer Marketing
- Our process and offering
Time: 30 minutes
Location: In person or digital
In short, we match brands with B2B influencers,
making it work and creating impact.
