BRANDING — Discovery | Future identity and position | Portfolio strategy
CREATIVE — Advertising | Corporate design | Campaign design | Video/photography | Video/photography | Web design | Copywriting | Packaging design
Blueair
BACKGROUND
Blueair was founded on the firm belief that freedom to breathe is a basic right. Over two decades ago, our Swedish founder set out to make the world’s best air purifier. By bringing together a team
of talented designers and filtration experts who shared his passion for sustainability, quality and design, the Blueair air purifier was born. Today, our award-winning air purifiers which combine superior performance and low noise with timeless Scandinavian design, improve the health and well-being of people in over 60 countries around the world.
NAME
The logotype and the name for Blueair was a collaboration between the client and the agency. The name and colour captures the essense of clean healthy air.
CHALLENGE
The assignment was to refine the Blueair brand and product strategy and how to approach a fast growing market for air purification.
BRAND PROPOSITION — BLUEAIR PRODUCT RANGES
Blueair Classic
Care for your loved ones
Blueair Pro
Power your performance
Blueair Sense+
Embrace life in style
APPROACH / RESULT
